Tamagotchi is a series of toys created by the Japanese Bandai Company, who employed an intelligent strategy that turned their products into a global sensation among generations. They presented Tamagotchi as an interactional digital pet that requires care and feeding. Furthermore, such a product appeals to kids, teenagers, and adults, which establishes a connection.
The company utilized TV commercials and magazine advertisements to build excitement. They created limited editions of Tamitshi and highlighted the challenge of keeping the pet alive to generate buzz and a sense of urgency among their users.
Moreover, the company tapped into a networking advertisement through their users by allowing users to share their Tamagotchi experience with their friends to make more people want to join. Also, Bandai Company partnered with international distributors to advertise this digital toy worldwide. It was a practical marketing concept that led to a big success in the late 1990s.
